While others talk, Hailuo AI delivers. This video generation suite from Chinese startup MiniMax has become the go-to for creators who need AI video tools that actually work. Let’s cut through the hype and talk about what makes it stand out (and why creators are paying attention)!

What is Hailuo AI (and MiniMax)?

MiniMax, founded in 2021 by former SenseTime executive Yan Junjie, has rapidly become a key player in China’s AI race. With $850 million in funding from backers including Tencent, Alibaba, and gaming giant miHoYo (creators of Genshin Impact), the company pairs cutting-edge research with practical implementation. 

Its Text to Video (and Image to Video) models power everything from indie animations to corporate training videos, and they’re now accessible globally through platforms like getimg.ai.

Hailuo AI is MiniMax’s flagship video generation platform and is also colloquially used as the name for its model series, such as Hailuo T2V-01-Director. Unlike many AI video models that verge into Uncanny Valley territory, the MiniMax/Hailuo model family focuses on precision—keeping characters realistic and consistent, following camera directions, and preserving artistic styles.

Specialized Hailuo Models for Every Task

MiniMax 01 Video series isn’t a one-size-fits-all solution. It’s a toolkit with four specialized models designed for different creative workflows: Standard, Live, Subject and Director. 

What they do have in common, however, is a fairly short length of a single clip: just a few seconds. It’s a sweet spot for some use cases, but don't worry if you need something longer (e.g., for a movie trailer).

You can easily create various short clips that work well together, and then simply stitch them into one longer video. Check out our example below.

Now, let’s get into the nitty gritty of how each model works—and how getimg.ai enhances their capabilities!

MiniMax 01 Video “Standard” (AKA Hailuo I2V-01)

The Hailuo I2V-01 model is MiniMax's versatile foundation that handles a wide range of video creation needs. What makes it stand out:

• it works with text-only prompts or text + image combos (uploaded image becomes the first frame)

• maintains object consistency across frames better than most competitors

• processes requests quickly - no waiting for hours for a short clip.

Furthermore, it’s incredibly user-friendly. You don’t need to know anything about cinematography to create incredible shorts. Even simple descriptions can bring amazing results, although learning some key Text to Video prompting tricks is recommended.

MiniMax 01 Live (AKA Hailuo 2V-01-Live)

The Live model is a game-changer for artists and illustrators. Built specifically with creative professionals in mind, Hailuo's Live variant:

• accepts image + text prompts to animate existing artwork as well as text-only inputs

• preserves line art integrity while adding subtle motion

• works well with various art styles (drawings, sketches, cartoons, comics).

This model excels at creating smooth, natural animations from manga panels, concept art, and digital paintings. It carefully adds movement that enhances rather than overwhelms the art, delivering pro-grade clips.

MiniMax 01 Subject (AKA Hailuo S2V-01)

The Subject model solves one of the biggest challenges in AI video generation: character consistency. Unlike other models that might struggle to maintain a subject's appearance throughout a clip, the S2V-01 variant delivers remarkable stability.

What makes it exceptional:

• requires just one clear reference image of your subject; no need for multiple angles or a photo album

• maintains accurate character appearance throughout the generated video

• allows you to place your subject in any environment or scenario while preserving their identity.

Whether you're creating movie trailers featuring specific characters or developing marketing materials with a brand mascot, Hailuo S2V-01 is a huge time-saver.

MiniMax 01 Director (AKA Hailuo T2V-01-Director)

The Director model puts the power of a professional film crew right at your fingertips. This Text to Video-only variant focuses on precise camera control, making it the best option for generating cinematic, Hollywood-quality video clips.

What sets Hailuo T2V-01-Director apart:

• it supports natural language commands like [Pan left] or [Zoom in] to induce specific camera movements

• lets you combine multiple camera actions in one clip (e.g., [Shake], [Push in])

• creates stunning visual effects, including fog, rain, fire, and dynamic lighting to enhance your scenes.

Think of MiniMax’s Director model as your personal cinematographer. Want a dramatic reveal? Try a prompt like “An ancient artifact [zoom out] starting to glow in a dark temple." Need something more dynamic? “A sports car [tracking shot] speeding along a coastal highway” gives you a commercial-worthy clip in seconds.

The getimg.ai Advantage

While there are several ways to access MiniMax’s AI video models, we recommend trying them out through getimg.ai, an all-in-one creative toolkit engineered for both amateurs and professionals. 

With our Video Generator, you can upload and animate any photo from your device… but that’s not the only option. Unlike video-only platforms, we integrate Hailuo's solutions with dozens of top-of-the-line Text to Image models and other AI tools.

For example, imagine generating amazing images with Black Forest Labs’ FLUX.1 [dev] then animating them within one platform. There’s also Uncrop, AI Resizer, Image Variations Generator and more to choose from.

And that’s just the tip of the iceberg. We put our users first, offering quick processing times, intuitive interfaces, loads of beginner-friendly guides, and competitive pricing. Not to mention the ability to automatically generate not only visuals, but also a soundtrack for your video, based on its content and your description.

Smart Ways To Use Hailuo AI Right Now

Hailuo AI is a powerhouse for creators who need high-quality video fast, no matter its type and content. For example, its short clip format is perfect for social media, especially for TikToks, Instagram Reels, and YouTube Shorts. Unlike many AI video tools that produce jittery or inconsistent results, Hailuo AI keeps subjects sharp and movement smooth, making it a go-to for viral-ready content.

Indie filmmakers and game developers should also take notice. Need a quick concept trailer to pitch an idea? Hailuo can generate cinematic establishing shots, intense action sequences, or eerie dreamscapes that would normally take days of manual animation. The Director model, in particular, gives precise control over camera movements, making AI-generated clips feel more like something shot in a real studio.

That’s still just the beginning. Let’s say you run an Etsy shop or a full-fledged e-commerce brand. As an artist selling prints, for example, you can animate your work into short, looping clips that make your online store feel alive. Hailuo AI isn’t just for playing around—it’s becoming a serious tool for people who need pro-level video without the hassle.

The Road Ahead

Hailuo AI isn’t standing still. MiniMax has made it clear in press releases that it’s committed to continuously improving its models, with one of its biggest priorities being the ability to generate longer clips. 

Right now, the short format is great for social media and quick, impactful shots, but extending clip length would open the door for even more ambitious projects—short films, in-depth storytelling, and seamless animated sequences without the need for manual stitching.

Whatever the future brings, you can always count on the getimg.ai team to stay ahead of the curve. As new worthwhile solutions roll out, whether developed by MiniMax or other companies, we’ll integrate the best of them into our platform, giving creators access to cutting-edge AI filmmaking tools without the usual cost and complexity barriers.

The Bottom Line

Hailuo AI's models won't completely replace professional videographers—but they're democratizing access to techniques that used to require:

• $10,000+ camera rigs

• days of editing

• specialized software skills.

For small teams and solo creators, that's not hype. It’s practically magic—the kind that lets them punch above their weight like never before.

The verdict? Hailuo’s model series isn’t just another AI toy. It’s a groundbreaking tool that simplifies video creation for creators at any level. With getimg.ai’s Video Generator, its power is now just a few clicks away—no film school required. Give it a try today!