getimg.ai AI E-commerce Prompt Book

AI Prompts for E-commerce Images and Video

We made this AI e-commerce prompt book for people who work on product photos and ads and don’t want to burn a whole day making “just one more version”.

Log into getimg.ai, pick a prompt, and try it on a real product image.

Prompts such as “keep the product unchanged” or “preserve branding” tell the model what to prioritize. They don’t guarantee exact product fidelity. For customer-facing product imagery, compare generated outputs with approved product references and verify shape, labels, colors, materials, features, and text before publishing.

How it works (images)

You can:

• Edit product photos with text
  Remove backgrounds, clean up distractions, fix lighting, swap backgrounds, change colors, and create lifestyle shots.
• Use Elements and references when you want consistency
  If you reuse the same product, model, lighting, style, or brand look often, create an Element once and reuse it in prompts with @ElementName.
  Use reference images for one-off guidance, like a specific lifestyle mood or a single campaign look.
• Generate from text
  Create new product concepts, packaging ideas, and print designs for POD.

For common one-purpose jobs, Actions under Tools in the sidebar skip the prompt: add your product photos, pick from a short list of options, and generate. Product shots, Every angle, Zoom on details, Packaging mockups, Image translator, Product orbit and UGC video all appear in this book next to the prompts.

How it works (video)

You can use existing images as:

• a first frame
• a first + last frame
• or references (style, background, overall vibe).

This lets you make things like premium push-in videos, UGC-style review clips, rotation videos, and quick ad hooks with simple transitions.

Catalog Essentials (Marketplace + Product Detail Pages)

Clean cutout (transparent background)

What it’s for

Cut out a product for marketplaces, catalogs, ads, and design work.

What you upload

• Product photo

How to do it

Open Remove background under Tools in the sidebar and drop in the product photo. You get a transparent cutout in one click, with no prompt and no masking. You can also hover any image in your gallery, click the three dots and choose Remove background.

Example

Image 1

Remove the background

Quick tips

• Works best with sharp, well-lit photos.

Pure white marketplace image (#FFFFFF)

What it’s for

Amazon-style compliance and clean listing images.

What you upload

• Product photo

Copy-paste prompt template

Make the background pure white (#FFFFFF).

Example

Image 1

Make the background pure white (#FFFFFF)

Quick tips

• If you want a shadow: “Add a soft natural shadow.”

Premium “studio packshot” upgrade

What it’s for

Turn flat supplier images into consistent high-end catalog photography.

What you upload

• Product photo (even mediocre quality)

Copy-paste prompt template

Make this look like a premium studio product photo. Soft diffused lighting, premium background with necessary decor, realistic texture. Keep the product design and branding exactly the same.

Example

Image 1

Make this look like a premium studio product photo. Soft diffused lighting, premium background with necessary decor, realistic texture. Keep the product design and branding exactly the same.

Quick tips

• Add: “50mm lens look” for a classic commercial style.

Studio and lifestyle scenes with Product shots

What it’s for

Consistent catalog and lifestyle photos from your own product photos, with no prompt to write.

Where

Product shots. Upload up to 3 product photos, such as different angles, the packaging or the product in use.

Options to pick

• Scene: white studio, marble, wood, outdoor, kitchen, gradient, dark studio, concrete, linen, bathroom, plinth or water
• Anything else: an optional free-text field for the setting, surface or light
• Aspect ratio 1:1, 4:3, 3:4 or 16:9, and up to 4 versions per run

Example

Quick tips

• Pick the same scene for a whole category to keep the catalog page consistent.

Cleanup and Retouch (Fixing Real Listing Photos)

Recenter and straighten for thumbnails

What it’s for

Fix crooked products and inconsistent framing across a category page.

What you upload

• Product photo

Copy-paste prompt template

Center the product perfectly and straighten the angle.

Example

Image 1

Center the product perfectly and straighten the angle.

Remove unwanted objects/elements (dust, creases, cables, labels, people)

What it’s for

Clean up scenes without reshooting.

What you upload

• Product photo

Copy-paste prompt template

Remove the [UNWANTED OBJECT] from the scene.

Example

Image 1

Remove the dust and fingerprints from the scene.

Quick tips

• Be very specific about what to remove.

• For clutter around the product, such as cables, boxes or people in the background, Background cleanup removes it without a prompt.

Reduce glare and reflections (glossy products)

What it’s for

Cosmetics, glass bottles, screens, shiny packaging.

What you upload

• Product photo

Copy-paste prompt template

Remove glare and strong reflections.

Example

Image 1

Remove glare and strong reflections.

Relight a product photo

What it’s for

Flat supplier photos that need direction and mood, or a set of photos that should share one light.

Where

Relight. Upload the photo.

Options to pick

• Direction: drag the globe to an exact angle, or pick top, left, front, right, back or bottom
• Colour: a preset or your own colour
• Intensity: 1 to 10

Example

Background Swaps (Lifestyle, Seasonal, Brand Consistency)

Lifestyle scene background swap

What it’s for
Create lifestyle images without reshooting and keep the product consistent.

What you upload

Option A:

• Product photo

Option B:

• Product photo
• Style reference image (a lifestyle shot, ad, or brand image you want to match)

Option C:

• Product photo + Style/Composition Element (repeatable brand look)

Copy-paste prompt template (Option A, no reference)

Keep the product unchanged. Replace the background with [SCENE]. Match lighting direction and color temperature. Photorealistic commercial product photography.

Example

Image 1

Keep the product unchanged. Replace the background with a modern kitchen counter with soft daylight. Match lighting direction and color temperature. Photorealistic commercial product photography.

Reference-based prompt template (Option B, with reference)

Change the background and overall style of the product photo in Image 1 to match the style and mood in Image 2. Keep the product unchanged. Match lighting, shadows, and color grading.

Example

Image 1

Image 2

Change the background and overall style of the product photo in Image 1 to match the style and mood in Image 2. Keep the product unchanged. Match lighting, shadows, and color grading.

Quick tips

• Add: “Shallow depth of field” for premium vibes.

Seasonal campaign backgrounds

What it’s for

Run seasonal ads without new photography.

What you upload

• Product photo

Copy-paste prompt template

Keep the product unchanged. Replace the background with a [SEASON] campaign setting: [SEASONAL PROPS AND LIGHT]. Match lighting and shadows realistically.

Example

Keep the product unchanged. Replace the background with a winter campaign setting: snow, pine branches and cool evening light. Match lighting and shadows realistically.

Run the prompt once per season, changing only the season and its props: spring, summer, autumn (warm, cozy), winter.

Image 1

Quick tips

• You can also swap seasons to holidays (e.g., Valentine's Day, Halloween)

Product Variants (Colors, Materials, Patterns)

Color variants

What it’s for

Generate all colorways without reshooting.

What you upload

• Product photo

Copy-paste prompt template

Change the product color to [COLOR]. Keep material texture, lighting, and background consistent. Do not change shape, proportions, or branding.

Example

Change the product color to forest green. Keep material texture, lighting, and background consistent. Do not change shape, proportions, or branding.

Run it once per color. The set below covers grey, white, beige, navy, red, forest green, pastel pink and light purple.

Image 1

Quick tips

• If the product has multiple parts, specify what changes: “Change only the fabric color, keep soles white.”

Material variants (same product, different finish)

What it’s for

A/B test premium looks: matte vs glossy, leather vs canvas, brushed metal vs polished.

What you upload

• Product photo

Copy-paste prompt template

Change the product material to [MATERIAL] while preserving the exact shape, seams, and branding.

Example

Image 1

Change the product material to matte leather while preserving the exact shape, seams, and branding.

Quick tips

• Good materials: “brushed aluminum,” “glossy ceramic,” “soft-touch matte plastic,” “canvas fabric.”
• Run one prompt per material to compare finishes side by side.
• If needed, upload a sample of the material as a reference image.

Pattern variants (apparel + home)

What it’s for

Print-on-demand, bedding, wallpaper, accessories.

What you upload

• Product photo

Copy-paste prompt template

Keep the product shape and construction unchanged. Replace the surface design with: [PATTERN DESCRIPTION]. Preserve realistic fabric texture and folds.

Example

Image 1

Keep the product shape and construction unchanged. Replace the surface design with: tiny retro daisies in off-white and muted orange. Preserve realistic fabric texture and folds.

Quick tips

• Add: “Keep seams and stitching visible” for clothes.

Fashion and On-Model Use Cases

Flat lay clothing → lifestyle model photo

What it’s for

Create campaign-style fashion photos from a flat lay or hanger shot.

What you upload

Option A:

• Clothing photo (flat lay or hanger)

Option B:

• Clothing photo
• Model reference image (to keep the same model across multiple generations)

Option C:

• Clothing photo
• Model Element (best for repeat campaigns).

Use when you want the same model across many products without reattaching the same model image every time.

Copy-paste prompt template (Option A, no model reference)

Create a realistic lifestyle photo of a model wearing the clothing item from Image 1. Keep the garment design, pattern, and colors accurate. Natural fit and realistic fabric folds. Background: [SCENE].

Example

Image 1

Create a realistic lifestyle photo of a model wearing the clothing item from Image 1. Keep the garment design, pattern, and colors accurate. Natural fit and realistic fabric folds. Background: minimal street in soft daylight.

Reference-based prompt template (Option B, with reference)

Use the model in Image 2. Create a realistic lifestyle photo of that model wearing the clothing item from Image 1. Keep the garment design, pattern, and colors accurate. Natural fit and realistic fabric folds. Background: [SCENE].

Example

Image 1

Image 2

Use the model in Image 2. Create a realistic lifestyle photo of that model wearing the clothing item from Image 1. Keep the garment design, pattern, and colors accurate. Natural fit and realistic fabric folds. Background: minimal street in soft daylight.

Product in hand (bags, cosmetics, gadgets)

What it’s for

Instant “human context” for ads and PDP.

What you upload

• Product photo (ideally clean)

Copy-paste prompt template

Create a realistic close-up photo of a person holding the product naturally. Keep the product unchanged and branding readable. Soft natural lighting. Commercial lifestyle photography.

Example

Image 1

Create a realistic close-up photo of a person holding the product naturally. Keep the product unchanged and branding readable. Soft natural lighting. Commercial lifestyle photography.

Bag on shoulder / backpack worn

What it’s for

Show scale and fit.

What you upload

• Bag/backpack photo

Copy-paste prompt template

Create a lifestyle photo of a model wearing the bag naturally. Keep bag size, shape, and branding accurate. Realistic straps and shadows. Background: [SCENE].

Example

Image 1

Create a lifestyle photo of a model wearing the bag naturally. Keep bag size, shape, and branding accurate. Realistic straps and shadows. Background: modern city sidewalk.

Quick tips

• For consistency across a product line, save your lighting as Element (e.g., @BrandLighting) and reuse it in every prompt.

Ads and Social Content (High Volume)

Ad image with text

What it’s for

Generate ready-to-post ads with real typography.

What you upload

Option A:

• Product photo

Option B

• Product photo
• Brand ad reference image (for layout + typography style)

Copy-paste prompt template (Option A, no reference)

A [TYPE] advertisement for this [PRODUCT]. [SCENE OR STYLE]. Include [TYPOGRAPHY DESCRIPTION]. Text on image: [TEXT].

Examples

Image 1

A bold summer sneaker advertisement for men. Man walking on beautiful sand, dramatic side lighting, high-contrast fashion editorial style, strong shadows. Include bold condensed sans-serif typography (similar to Druk or Bebas Neue), uppercase, pure white color, placed vertically or centered for impact. Text on image: getimg.ai Step into the season.

Image 1

A minimalist Christmas skincare advertisement. Stone and concrete textures, subtle snow particles, premium brand aesthetic. Include minimalist sans-serif typography (similar to Neue Haas Grotesk or Helvetica Now), light weight, generous spacing, centered in the lower third. Text on image: Confidence starts with care.

Reference-based prompt template (Option B, with reference)

Create an ad creative using Image 1 as the product photo and match the design style, typography, and layout of Image 2. Include this exact text: [TEXT]. Keep the product unchanged. Typography must be readable.

Example

Image 1

Image 2

Create an ad creative using Image 1 as the product photo and match the design style, typography, and layout of Image 2. Include this exact text: Scared to try it?

Quick tips

• For more takes of the same ad, raise the batch size. For a different background color or layout, run one prompt per version.

Ad variations (different moods)

What it’s for

Creative testing for Meta/TikTok ads.

What you upload

• Product photo

Copy-paste prompt template

Create an ad-style product image in a [MOOD] mood. Keep the product unchanged. Photorealistic commercial photography.

Example

Create an ad-style product image in a luxury minimal mood. Keep the product unchanged. Photorealistic commercial photography.

Run it once per mood you want to test. The set below covers luxury minimal, playful colorful, clean clinical, warm cozy, sporty energetic, retro film, futuristic neon and natural earthy.

Image 1

Quick tips

• More ad formats, from offer visuals to 30-second video spots, are in the AI marketing prompt book.

Explainers and Product Detail Page Enhancers

Feature callouts (infographic style)

What it’s for

Product Detail Page images that explain value quickly.

What you upload

• Product photo (clean, ideally front-facing)

Copy-paste prompt template

Create a clean product infographic image. Show the product with a [NAME] label and add [NUMBER] feature callouts with minimal modern typography:

[FEATURE 1]

[FEATURE 2]

[FEATURE 3]

Clean layout, e-commerce style.

Example

Image 1

Create a modern product infographic image. Show the product and add a label "Whisper Pro" and 3 feature callouts with minimal modern typography: 24h battery, Noise cancelling, Fast charging. Clean layout, e-commerce style.

Size guide visual (measurements)

What it’s for

Reduce returns by showing true size.

What you upload

• Product photo

Copy-paste prompt template

Create a clean size guide image with measurement arrows and labels for: [MEASUREMENTS]. Keep a minimal e-commerce infographic style on a white background.

Example

Image 1

Create a clean size guide image with measurement arrows and labels for: chest 100cm, length 64cm, sleeve length 20cm. Keep a minimal e-commerce infographic style on a white background.

Quick tips

• Use consistent units across your store.

Listing Galleries, Packaging and New Markets

Extra angles from one photo

What it’s for

Filling a product gallery when the supplier sent one shot.

Where

Every angle. Upload one photo of the product.

Options to pick

• How far around: 4, 8 or 12 angles, one image per angle
• Aspect ratio: same as photo, 1:1, 4:5, 3:4 or 16:9

Example

The original photo, then three of the new angles.

Detail close-ups

What it’s for

Texture, stitching and material shots for the product page, made from one photo.

Where

Zoom on details. Upload the product photo.

Options to pick

• How many details: 4, 6 or 8, one image per detail

Example

The original photo, then three of the close-ups.

Packaging mockups

What it’s for

Seeing a new label, box or pouch design on real packaging before it goes to print.

Where

Packaging mockups. Upload the print-ready artwork.

Options to pick

• Packaging: 13 types, including folding carton, stand-up pouch, bottle or jar with a label, drinks can, cosmetic tube, coffee bag and shipping box
• Setting: in use, where it lives, on the shelf, studio, flat lay, market stall or unboxing

Example

Listing images for other languages

What it’s for

Selling in a new market with translated banners, packaging shots and infographics.

Where

Image translator. Upload an image with text in it.

Options to pick

• Language: Spanish, French, German, Italian, Portuguese, Polish, Dutch, Japanese, Korean, Chinese, Hindi or Arabic

Example

Quick tips

• Have a native speaker check the translated copy before it goes live.

Product Concept Generation (Design and Merch)

New product concept on white background

What it’s for

Prototype new concepts, test ideas, moodboard product lines.

Copy-paste prompt template

Design a new product concept: [PRODUCT CATEGORY]. Style: [BRAND VIBE]. Show it as a premium studio product photo on a white background. Photorealistic, high detail.

Example

Design a new product concept: premium, unique ceramic aroma diffuser with floral engravings on wooden elements. Style: Slavic. Show it as a premium studio product photo on a white background. Photorealistic, high detail.

Quick tips

• Raise the batch size for more takes of one concept, or change the brand vibe per run to explore different directions.

Print designs (t-shirt, hoodie, tote)

What it’s for

Generate print assets, not full shirts.

Copy-paste prompt template

A print design for [PRODUCT TYPE] in the theme: [THEME]. High contrast, clean lines, print-ready look. White background. No mockups, print only.

Example

A print design for t-shirts in the theme: retro hiking graphics. High contrast, clean lines, print-ready look. White background. No mockups, print only.

Quick tips

• Set the batch size to 8 to get 8 different takes on the theme.
• Add: “Vector style” if you want flatter designs.

Video Templates (Short, Ad-Friendly)

Hero product video (vertical)

What it’s for

Reels/TikTok ads: clean, premium motion.

What you upload

• Product photo as a First Frame or Reference Image

Copy-paste prompt template

Keep the product unchanged. Slow push-in. [DETAILS]

Example

First Frame

Keep the product unchanged. Slow push-in. Soft directional lighting to create sparkle and contrast. Micro reflections and crisp edges.

Quick tips

• Edit your image first using the previous prompt examples to create an amazing first frame.

Rotation video (clean and simple)

What it’s for

Show the product from multiple angles, fast.

What you upload

• Product photo

Copy-paste prompt template

Camera quickly rotates [NUMBER] degrees around the [ITEM].

Example

First Frame

Camera rotates 180 degrees around the watch.

Quick tips

• Works best for objects like bottles, shoes, gadgets, decor.

360° orbit with no prompt

What it’s for

A smooth, controlled camera turn around the product for product pages and ads.

Where

Product orbit. Upload up to 3 product photos.

Options to pick

• Backdrop colour: a preset or your own colour
• Camera move: level orbit, rising orbit, orbit and push in, low hero sweep, pull back or high orbit
• Aspect ratio 16:9, 1:1, 9:16 or 4:3, and a length of 5, 8 or 10 seconds

Example

Hero product video (fast background transitions)

What it’s for

High-energy hook while the product stays consistent.

What you upload

• Product photo as First Frame

Copy-paste prompt template

Product stays sharp and unchanged. Background transitions through 3–5 scenes: [SCENES]. Motion blur only in the background.

Example

First Frame

Backpack stays sharp and unchanged. Background transitions through: forest trail, city street, airport terminal, desert dunes. Motion blur only in the background.

UGC-style review video

What it’s for
Phone-shot review vibe for TikTok/Reels ads.

What you upload

• Product photo as First Frame or Reference Image

Copy-paste prompt template

A UGC-style video of [PERSON] using [PRODUCT] in [SETTING]. [WHAT THEY SAY OR DO]. Handheld phone feel.

Example

First Frame

Quick tips

• For a presenter who talks about your product on camera, UGC video takes up to 3 product photos and one photo of the presenter, then lets you pick the tone and a length of 5 to 25 seconds.

Try it now

Log into getimg.ai, pick a prompt from this E-commerce Prompt Book, and run it on a real product image.

Start simple:

• clean up the photo
• remove or swap the background
• fix lighting or shadows

Then build up:

• lifestyle scenes
• color or material variants
• on-model images
• ads and short videos

If you’re working with a team, use Teams to keep everything in one place. It’s useful for sharing reference images, comparing variants, and getting quick feedback without long back-and-forth.

And if you're creating content for other use cases as well, check out our other prompt books:

• AI Marketing Prompt Book →
• AI for Architecture & Interior Design →
• AI for Photography →